Presidents also make decisions

Neurociencias para presidentes

Neuroscience for presidents

Everything a leader needs to know about how the brain works and thus better manage a country, a club, a company, a student center or their own life.


This chapter offers a gentle but informative approach to the most important neuroscientific discoveries about decision making. It is shown that decisions are crossed by personal history culture, and respond to unconscious factors, influenced by emotional states, implicit bias and wrong beliefs. In summary, here we unravel the brain base of decisions, from the simple and safe to the complex and unpredictable